To be consistently at the top of search engine page rankings takes considerably more effort than just running online advertisements.
Search Engine Optimization (SEO) is an art by itself to help ensure that your website is always at the forefront whenever your customers are looking out for you.
And together with creative Search Engine Marketing campaigns, you can be sure that you will always be one up (no pun intended) over your competitors in the digital space.
What is SEO?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic") searchresults. In contrast, search engine marketing (SEM) deals with paid inclusion (pay per click advertising). In simple terms, SEO is the simple activity of ensuring a website can be found in search engines for relevant words and phrases
Jupiter Research has found that the average company gets about 80 % of its commercial search engine referrals from organic results and the rest from PPC ads.
The study also showed that 90% percent of searchers only visit sites in the first 10 results.
What is SEM?
Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). This is often referred to as non-organic search results, or simply, paid advertising. Contrary to popular belief, SEM requires a lot of experience and effort to research, identify, and promote strategic keywords that brands need to be associate with. Without sufficient homework being done, there is a real risk that businesses are simply throwing money into campaigns that do not optimize ROI.
